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Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years

Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…

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As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers

Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey

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Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers

Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…

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Here’s why Tech Burner never bases his content on algorithms or current trends

Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…

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Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign

Interview: Siddhant Chaturvedi on his latest brand association with Budweiser and current state of …

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2022: The year of GenZ creators

Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable

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Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce

In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…

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For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro

The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…

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Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…

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Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives

Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…

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Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

Cashify is working on increasing brand awareness across the country and simplifying consumer experi…

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This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…

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India’s power to establish itself as the hub of the creator economy

The Creator Economy refers to all the players that operate in and around the value that is created …

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Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"

Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…

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This Valentine’s Day, brands encourage consumers to celebrate all kinds of love

Whether it is your love for travel or your friends, brands are making sure that they target all kin…

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How BYJU’s aims to provide customised education to 10 million children in India by 2025

BYJU’s has launched a digital film to remind us of the catastrophic education emergency that the pa…